The Experience Design Centre

Where Innovation Meets Australian Sovereign Capability

A collaborative hub bringing together Australian SMEs, global technology leaders, and government agencies to solve complex Defence and National Security challenges

Solving Complex Challenges Through Collaborative Innovation

Rapid Innovation

  • 2-4 week structured process

  • From concept to prototype

  • Immediate actionable outcomes

Sovereign Capability

  • Australian-owned and operated

  • Partnership with global leaders

  • Retain IP within Australia

Expert-Led Process

  • Design thinking methodology

  • Multi-stakeholder engagement

  • Proven framework for success

The xDC Journey

Experience a structured yet flexible innovation process that takes your challenge from concept to prototype in 2-4 weeks. Our proven methodology brings together the right expertise at the right time, ensuring every session delivers tangible outcomes. Whether your challenge requires a quick sprint or deep exploration, we adapt the journey to meet your needs while maintaining momentum and focus.

Week 1

Unpack the Challenge

  • Dive deep into your challenge through our signature Ethology Workshop

  • Align stakeholders on objectives and success metrics

  • Map the current landscape and identify key opportunities

Week 2

Research & Discovery

  • Conduct targeted user and operational research

  • Gather insights through interviews and analysis

  • Document the challenge space in detail

Week 3

Ideation & Solutions

  • Collaborative workshops with partners and stakeholders

  • Explore potential solutions through structured ideation

  • Select and refine the most promising approaches

Week 4

Prototype & Testing

  • Develop working prototypes of selected solutions

  • Test with real users and gather feedback

  • Define clear next steps and implementation path

Backed by Global Technology Leaders

The Experience Design Centre represents a unique collaboration between Fifty Zoo, Hewlett Packard Enterprise, and Intel, combining decades of global technology leadership with Australian innovation expertise. This powerful partnership delivers world-class capabilities while ensuring solutions remain sovereign and tailored to Australian needs.

Together, we're creating a hub where Australian SMEs can access cutting-edge technologies, methodologies, and expertise to tackle complex Defence and National Security challenges. Our partners provide not just technology, but a gateway to global best practices and proven innovation frameworks that accelerate solution development.

© Intel Corporation. Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries

Designed for:

Defence
Forces

National Security Agencies

Intelligence Agencies

Government Departments

Emergency Response Organisations

Start Your Innovation Journey.

Ready to transform your challenges into opportunities? Whether you're looking to explore the xDC process, discuss a specific challenge, or learn more about our approach, our team is here to help.

Schedule a conversation with our team and discover how the Experience Design Centre can accelerate your innovation initiatives while strengthening sovereign capability.

We'll respond within one business day to arrange a discussion that works with your schedule.